Nike Air Lab
At the Department of Unimaginable, visitors experiment with the unknown, innovate at an unprecedented speed and bring imagination into reality. Behind these closed doors, visitors push the boundaries of what is possible day in and day out. On the eternal quest for innovation, inspiration and reinvention, the secret department in Portland (USA) took to the AIR and floated a portable Lab across the pond, in the most creative city in the world, KidZania London! Employees can explore three different professions: Innovator, Cushioning Engineer and Designer. During the experience, visitors will train to learn new skills which will allow them to create the future of Nike Air.
*For a limited time only, Nike will be running a creative pop-up in partnership with KidZania London. The new activity running from the 27 March – 5 May comes from Nike’s Department of Unimaginable (D.O.U), a top-secret division of Nike that explores the really out-there ideas to innovate the next big thing.