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Nike’s Department of Unimaginable at KidZania

Nike’s Department of Unimaginable at KidZania

27 March – 5 May

For a limited time only, Nike will be running a creative pop-up in partnership with KidZania London. The new activity running from the 27 March – 5 May comes from Nike’s Department of Unimaginable (D.O.U), a top-secret division of Nike that explores the really out-there ideas to innovate the next big thing.

D.O.U agents have set up a portable lab in KidZania to gather ideas from the boldest and brightest kids who want to help shape the future of Nike Air. The experience is for kids aged 8-14 to learn about how Nike invents, engineers, and designs Air Max.

Kids can create their own designs for a chance to win a trip for themselves and a parent or guardian to Nike HQ in Portland, USA.  

Find out more about Nike Air Lab